Job Responsibilities:

• Assist and implement the overall digital marketing strategy with the Digital Marketing Manager. Manage all digital marketing channels.
• Working closely with marketing team to plan digital strategy, understand local market behaviour and past campaign learning.
• Provide support to Digital Marketing Manager in day-to-day campaign optimization and reporting. Measure ROI and KPIs
• Manage and improve online content, considering SEO and Google Analytics
• Identify trends, insights, and optimize campaign performance based on the insights gathered.
• Create opportunities by staying current with new channels, software, and best practices.
• Learn cross-function skills within the Growth and Digital Marketing department including CRM, SEO/ASO, Programmatic, Tracking & Analytics, and Mobile Marketing, as well as overall growth and digital strategy.
• Contribute to the overall team culture and in cultivating a work environment that is healthy, motivating, and accountable to each other.
• A keen eye for details which puts the customer point of view first, understand what prospect need to know and how to use different pieces of content and tone of voice to build trust.
• Skills in photo shop, HTML, email & traffic analytics tools, CMS system & email marketing systems, search marketing strategy (Advantage)
• Experienced in A/B tests execution based on different implementation of content, creative, copy message, languages, and audience segment.

Desired Skills & Experience:

• Minimum 2 years in digital marketing role.
• Strong analytical, problem solving and time management skills.
• Demonstrate previous experience in implementing, tracking, managing medium to large campaigns. Hands-on experience with META BUSINESS CENTRE, SEO/SEM, Google Analytics, Tiktok and CRM software
• Demonstrate good knowledge in campaign optimization skills.
• Full understanding of Google Analytics platform and functionalities.
• Certifications in Google AdWords, Google Analytics & Facebook blueprint (Advantage)
• Demonstrate good communication skills and possess the ability to converse well with others.
• Good time-management skills. The ability to work under pressure and meet tight deadlines.

Working location:

• Pandamaran Klang